Ravi Aggarwal, Director, IPG, HP India receiving the Skoch Challenger Award for IT & Innovation from Dr S Narayan, Economic Advisor to Prime Minister of India
Just like desktop software revolutionized the printing industry, HP’s digital Photo Studio is all set to change the face of photo processing industry at an economical Rupees Fifty Thousand for an all-in-one photo processing lab, the studio does away with the messy processing labs and clumsy dark room equipment of the past. With a digital camera, and a HP all-in-one (AiO) create your own digital lab at home. After taking pictures, with a digital camera, just insert the camera’s memory card into the AiO and press Ctrl P, and you are ready to go! Just fill in the blanks beneath the image on the size of the pictures, the number of prints, even the type of paper (you want stickers or matt-finished prints), and what’s available is a versatile greater than available in most professional labs. Over 3000 people in India, including war veterans and women in small towns have already embraced HP’s Digital vision. The hardware and localized software solution is being marketed in India through HP’s Imaging and Printing Group (IPG), headed by Mr. Ravi Aggarwal. As Aggarwal puts it, “It takes a lot of time, investment and passion to use commodity technology and create something like a HP Photo Studio”. To put that in perspective, the World Wide Web itself is an imaginative application of ordinary commodity-hardware and software, and of course, a lot of passion. Move over Digital Divide.