A K Khandelwal: Change Management

Dr Anil Khandelwal, Chairman and Managing Director, of Bank of Baroda always believed, that brands are important, as they create expectations that you need to deliver to. Upon assuming charge two years ago, he unleashed a re-branding exercise that introduced not only a new brand logo but also changed the way Bank of Baroda functions. The Baroda Sun is reflective of a new dynamism, a new energy, and a modern image that the bank has now successfully created. Starting with the most important asset, Bank of Baroda’s 40,000 employees across 2,800 branches are an enthused lot due to re-training, capacity building and using their own employees for tele-marketing etc.