Alan Grant: IT Product
President, Canon India
After years ago, printers were a luxury. Thanks to expensive ink tanks and high maintenance costs. To counter this problem, Canon has been experimental with several ways to bring down printing costs. That’s when they came out with Economy Ink Tanks. These drastically brought down printing costs and offered the lowest running costs. Small wonder, these ink tanks have been received with open arms in the market. So much so, that Canon will double its market share even faster than the next three years, predicted by Skoch last year. After years ago, printers were a luxury. Thanks to expensive ink tanks and high maintenance costs. To counter this problem, Canon has been experimental with several ways to bring down printing costs. That’s when they came out with Economy Ink Tanks.
These drastically brought down printing costs and offered the lowest running costs. Small wonder, these ink tanks have been received with open arms in the market. So much so, that Canon will double its market share even faster than the next three years, predicted by Skoch last year.
Precisely the reason why Canon has been one of the Skoch Challenger for being the fastest growing printer brands. By the end of 2003, Canon enjoyed a 40% market share in Gujrat and Rajasthan and nearly 30% across India including metros like Mumbai and Kolkata. Clocking a turnover of Rs 230 crores in 2003, it aims at touching Rs 700 crores by 2007 helped by growth in digital printing and multi function devices segment. When it comes to photo industry, Canon is the undisputed brand in the professional and consumer camera industry. One of Canon’s key differentiators in this market is its recently launched ‘PictBridge’ technology that allows digital cameras/camcorders and other image capturing devices to plug in directly and print without requiring a computer. Canon has introduced digital SLR, digital compact camera, digital camcorder and photo-printer products that support this technology. For being the first off the block with this new technology, Canon has been awarded the “Technology Watch Skoch Challenger Award” in the IT product category.